Automotive Industry Today

New Energy Vehicle Tyre Market at 12.26 billion in 2023 expected to grow to 56.91 billion by 2032

EV-specific tires gain traction for offering low rolling resistance, noise reduction, and handling optimized for electric powertrains.
Published 21 June 2025

New Energy Vehicle Tyre Market Size was estimated at 12.26 (USD Billion) in 2023. The New Energy Vehicle Tyre Market Industry is expected to grow from 14.54(USD Billion) in 2024 to 56.91 (USD Billion) by 2032. The New Energy Vehicle Tyre Market CAGR (growth rate) is expected to be around 18.59% during the forecast period (2024 - 2032).

The New Energy Vehicle (NEV) Tyre Market is a rapidly growing segment within the automotive industry, driven by the increasing adoption of electric vehicles (EVs), hybrid vehicles, and fuel cell vehicles. NEVs require specialized tyres designed to meet their unique performance and efficiency requirements, including lower rolling resistance, enhanced grip, and improved durability. As the global automotive landscape shifts towards sustainable transportation, the demand for NEV tyres is expected to rise significantly.

Current Trends

Recent trends in the NEV tyre market include the development of eco-friendly tyres made from sustainable materials, advancements in tyre technology for better performance, and the integration of smart technologies for real-time monitoring and maintenance. Additionally, there is a growing focus on optimising tyres for specific NEV applications, such as urban commuting and long-distance travel.

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Market Drivers

Several key factors are driving the growth of the NEV tyre market:

1. Increasing Adoption of Electric Vehicles

The global shift towards electric mobility is a primary driver for the NEV tyre market. Governments and consumers are increasingly investing in electric vehicles due to environmental concerns and advancements in battery technology.

2. Regulatory Support and Incentives

Government policies and incentives promoting the adoption of NEVs, such as subsidies, tax breaks, and stricter emissions regulations, are fueling the demand for NEV tyres.

3. Growing Awareness of Environmental Sustainability

Consumers are becoming more environmentally conscious, leading to a preference for sustainable transportation options. This trend is driving the demand for tyres that contribute to lower carbon footprints.

4. Advancements in Tyre Technology

Innovations in tyre design and materials are enhancing performance characteristics such as rolling resistance, traction, and durability, making NEV tyres more appealing to manufacturers and consumers.

5. Expansion of Charging Infrastructure

The growth of charging infrastructure for electric vehicles supports the adoption of NEVs, indirectly boosting the demand for specialised tyres.

Key Companies

The NEV tyre market features several key players who are leading the development and production of tyres for new energy vehicles:

1. Michelin

Michelin is a global leader in tyre manufacturing, offering a range of products specifically designed for electric and hybrid vehicles. Their focus on innovation and sustainability positions them well in the NEV tyre market.

2. Bridgestone

Bridgestone produces a variety of eco-friendly tyres for NEVs, emphasizing low rolling resistance and high performance. Their commitment to sustainability drives their product development.

3. Continental AG

Continental is known for its advanced tyre technologies and offers a range of tyres tailored for electric vehicles, focusing on performance, safety, and efficiency.

4. Goodyear Tire & Rubber Company

Goodyear is actively developing tyres for electric vehicles, incorporating innovative technologies to enhance performance while reducing environmental impact.

5. Pirelli

Pirelli specializes in high-performance tyres and has developed products specifically for electric and hybrid vehicles, focusing on performance, comfort, and sustainability.

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Market Restraints

Despite the positive outlook for the NEV tyre market, several challenges persist:

1. High Production Costs

The development and production of specialised NEV tyres can be more expensive than traditional tyres, potentially leading to higher prices for consumers.

2. Limited Consumer Awareness

There may be limited awareness among consumers regarding the benefits of NEV tyres, which could hinder market growth.

3. Competition from Traditional Tyres

Traditional tyres may still dominate the market due to their established presence and lower costs, making it challenging for NEV tyre manufacturers to gain market share.

4. Technological Limitations

While advancements are being made, some existing tyre technologies may not fully meet the performance requirements of NEVs, necessitating further innovation.

Market Segmentation Insights

The NEV tyre market can be segmented based on various criteria:

1. Type of Vehicle

  • Electric Vehicles (EVs): Tyres designed specifically for battery-powered vehicles.
  • Hybrid Vehicles (HEVs): Tyres that cater to vehicles with both electric and internal combustion engines.
  • Fuel Cell Vehicles (FCVs): Tyres developed for vehicles powered by hydrogen fuel cells.

2. Tyre Type

  • Radial Tyres: Commonly used in passenger vehicles for their performance and fuel efficiency.
  • All-Season Tyres: Designed for versatility and adaptability in various weather conditions.
  • Specialty Tyres: Custom-designed tyres for specific applications, such as off-road or performance-oriented NEVs.

3. Geographic Regions

  • North America: A significant market driven by the growing adoption of electric vehicles and supportive government policies.
  • Europe: Leading in electric vehicle adoption, with a strong focus on sustainability and environmental regulations.
  • Asia-Pacific: Rapidly expanding market due to increasing urbanization, rising disposable incomes, and investments in electric mobility.

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Future Scope

The future of the NEV tyre market looks promising, with several emerging trends and innovations on the horizon:

1. Development of Sustainable Materials

The use of sustainable and recyclable materials in tyre production will become increasingly important as manufacturers seek to reduce their environmental impact.

2. Integration of Smart Technologies

The incorporation of smart technologies, such as sensors for real-time monitoring of tyre pressure and performance, will enhance safety and efficiency in NEVs.

3. Focus on Performance Optimization

Future NEV tyres will likely focus on optimizing performance characteristics, such as grip, handling, and noise reduction, to enhance the driving experience.

4. Customization for Specific Applications

Manufacturers may increasingly offer customized tyre solutions tailored to specific NEV applications, such as urban commuting, long-distance travel, or off-road capabilities.

5. Expansion of Global Charging Infrastructure

As charging infrastructure continues to grow, the adoption of NEVs will likely increase, further driving the demand for specialized tyres.

The New Energy Vehicle (NEV) Tyre Market is poised for significant growth in the coming years, driven by rising adoption of electric and hybrid vehicles, advancements in tyre technology, and increasing consumer awareness of environmental sustainability. While challenges such as high production costs and competition from traditional tyres exist, the overall outlook remains positive. Key players in the market are well-positioned to capitalize on emerging trends and innovations, ensuring the continued relevance and effectiveness of NEV tyres in supporting the transition to sustainable transportation. As the market evolves, these tyres will play a crucial role in enhancing the performance and safety of new energy vehicles.

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