Global Automotive Occupant Sensing System (OSS) Market: Industry trends and analysis, 2015 - 2020

Safety is one of the major concerns for the driver and the passenger while travelling. Automotive airbags and seat belts are the two major safety system, modern vehicles are equipped with. Another modern technology from safety point of view is automotive occupant sensing system. Automotive occupant sensing is a system that senses the presence, positioning and classification of person or occupant sitting on the passenger seat of the vehicle. Additionally, the system senses the presence of rear facing child seat within the vehicle as well. In doing so the system controls or indicates a related airbag activator control system to enable, disable or control the amount of inflation an airbag requires, while any sudden accident of the vehicle while driving. Proper information to the airbag activator control system allows the airbag to function properly and save the individual in any road accident.

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Automotive occupant sensing system is equipped with sensor fusion, process that combine information provided by two or more sensor equipped within the vehicle. Normally, an infrared sensor input and ultrasonic sensor input are combined in a microprocessor by certain sensor fusion algorithm to provide the airbag activator controller the original position the passenger or the occupant within the vehicle. Currently, all modern vehicles, autos, vans and trucks are equipped with airbag system to save the passenger or the driver at the time of sudden collision. Airbag system equipped within the vehicle includes passenger-side airbag or driver-side airbag system.

On the bases of location of airbag within the vehicle the global automotive occupant sensing system market can be bifurcated into passenger-side automotive occupant sensing system and driver side automotive occupant sensing system. Also, some of the vehicles are also equipped with rear facing child seat occupant sensor. Automotive occupant sensing system is majorly equipped in the commercial cars. Other application of automotive occupant sensing system includes heavy commercial vehicles, light commercial vehicle and airplanes.

North America has the largest market for automotive occupant sensing system, followed by Europe and Asia-Pacific. The U.S. and Japan are the largest market for automotive occupant sensing system technology globally. North America is expected to maintain its dominance in the forecasted period, where Europe is expected to show marginal growth. However, Asia-Pacific region is expected to witness highest growth in the forecasted period.

Increasing number of deaths in road accident is accelerating demand for safety measures, increasing the global automotive occupant sensing system technology. Alabama’s Department of Public Safety in 2013, there were 367 traffic deaths. Additionally, safety regulations implied by the government agencies and increasing life expectancy is also driving the global automotive occupant sensing system technology in the developing countries such as India and China. Rising disposable income level have influence the individuals to invest more on safety features within the vehicle, further increasing the demand for automotive occupant sensing system. Also, increasing customer awareness about technological changes related to safety equipments within the vehicle may act as market drive in coming future. 

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Customer’s willingness to spend more on safety equipments within the vehicle is prompting multinational companies to invest more in this market. Some of the major companies operating in the global automotive occupant sensing system market are Takata Corporation, Autoliv Inc., Robert Bosch (Germany) and Continental AG (Germany).

Key Points Covered in the Report
1) Market segmentation on the basis of type, application, product, and technology (as applicable)
2) Geographic segmentation

• North America
• Europe
• Asia 
• RoW

3) Market size and forecast for the various segments and geographies for the period from 2010 to 2020
4) Company profiles of the leading companies operating in the market
5) Porter’s Five Forces Analysis of the market

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