Europe Tire Market Set to Reach 561.8 Million Units by 2033 | Fueled by 2.45% CAGR Growth

Europe Tire Market Overview 

Market Size in 2024: 447.9 Million Units

Market Forecast in 2033: 561.8 Million Units

Market Growth Rate: 2.45% (2025-2033)

According to the latest report by IMARC Group, the European tire market size was valued at 447.9 Million Units in 2024. Looking forward, IMARC Group estimates the market to reach 561.8 Million Units by 2033, exhibiting a CAGR of 2.45% from 2025-2033.

Europe Tire Industry Trends and Drivers:

The Europe tire market is evolving with precision as mobility demands, regulatory directives, and sustainability goals continue shaping the industry landscape. Rapid urban expansion and increasing vehicle ownership are fueling steady growth in both original equipment and replacement tire segments. As consumers prioritize road safety and driving comfort, manufacturers are focusing on product durability, lower rolling resistance, and noise reduction. This shift is enhancing demand for high-performance radial tires, especially in passenger cars and light commercial vehicles. The expanding electric vehicle (EV) fleet is further accelerating innovation, with tire makers introducing EV-specific solutions that balance battery efficiency and grip dynamics. Simultaneously, strict winter tire mandates across several European countries are encouraging seasonal tire rotation, supporting sustained aftermarket activity. These trends are positioning Europe as a critical hub where technological advancement and regulatory frameworks are converging to reshape long-term tire consumption patterns.

Germany is playing a pivotal role in driving tire market trends across the continent, owing to its automotive legacy, robust highway infrastructure, and commitment to high safety standards. Tire manufacturers operating in Germany are continuously investing in advanced materials, digital inspection systems, and sustainable production models to meet evolving consumer and OEM expectations. The country’s premium vehicle segment is creating strong demand for specialized radial tires that optimize fuel economy and offer superior traction across diverse terrains. In parallel, Germany’s strong support for electric and hybrid vehicles is pushing tire makers to redesign tread patterns and compound compositions, ensuring better compatibility with EV torque and load distribution. Meanwhile, nations like France and Italy are strengthening their aftermarket distribution networks through online and offline retail channels, enabling broader access to tire replacement services. As regional preferences vary across climatic conditions and road types, companies are adopting adaptive product strategies, allowing greater alignment with localized driving environments and user needs.

Tire companies across Europe are embracing a data-driven approach to stay competitive in this dynamic landscape. By integrating AI-based wear detection, IoT-enabled tire pressure monitoring, and predictive maintenance systems, industry leaders are offering connected solutions that enhance vehicle safety and efficiency. The rise of e-commerce is reshaping tire distribution as digital platforms streamline order fulfillment, appointment scheduling, and doorstep fitting services. As online sales grow steadily alongside brick-and-mortar channels, tire retailers are leveraging omnichannel models to strengthen customer engagement and service delivery. Additionally, sustainability remains a central focus, with manufacturers increasingly investing in circular economy practices such as tire recycling, renewable raw materials, and carbon-neutral production. These advances are aligning with the EU’s green mobility goals, reinforcing the region’s position as a leader in environmentally responsible tire innovation. As the Europe tire market continues maturing, it is generating valuable opportunities across diverse segments, ensuring long-term growth driven by innovation, policy support, and consumer evolution.

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Europe Tire Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Radial Vs Bias:

• Radial
• Bias

Breakup by End-Use:

• OEM
• Replacement

Breakup by Vehicle Type:

• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles
• Two-Wheeler
• Off-The-Road (OTR)
• Three- Wheelers

Breakup by Size:

• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles
• Two Wheelers
• Off- The- Road (OTR)
• Three-Wheelers

Breakup by Distribution Channel:

• Offline
• Online

Breakup by Country:

• Germany
• United Kingdom
• Spain
• France
• Italy
• Russia
• Turkey
• Netherlands
• Belgium
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• MICHELIN
• Bridgestone Corporation
• Continental AG,
• Goodyear Tire & Rubber Company
• Sumitomo Corporation,
• Pirelli Tyre S.p.A.
• Yokohama Tire Corporation
• Hankook Tire Co., Ltd
• Toyo Tire Corporation
• KUMHO TIRE CO., INC.

Europe Tire Market Recent News:

• May 2025: Goodyear confirmed its truck racing tires for the FIA European Truck Racing Championship would contain 55% sustainable materials. This move strengthened green innovation in motorsport and commercial fleets, encouraging eco-friendly tire production and boosting demand for advanced, resource-efficient tire solutions.
• April 2025: Europe-based ENSO released its Premium ultra-high performance tires for Tesla and other EVs. These A/A EU-labeled tires improved energy efficiency, extended range, and reduced wear. This launch supported Europe’s shift to cleaner transport and encouraged more sustainable tire options for electric vehicles.
• March 2025: Michelin launched its Air X Sky Light radial aircraft tire, cutting weight by 10–20% and saving over 550 pounds on an Airbus A350. This advance reduced fuel burn, boosted efficiency, and set a new benchmark for lightweight, durable aviation tires in Europe.
• January 2025: Hankook launched its Optimo sub-brand in Europe, expanding its car and SUV tire lineup with summer, all-season, and winter options. This move boosted Hankook’s market share, met rising demand, and strengthened its position as a trusted supplier for European drivers.

Key highlights of the Report:

·      Market Performance (2019-2024)

·      Market Outlook (2025-2033)

·      COVID-19 Impact on the Market

·      Porter’s Five Forces Analysis

·      Strategic Recommendations

·      Historical, Current and Future Market Trends

·      Market Drivers and Success Factors

·      SWOT Analysis

·      Structure of the Market

·      Value Chain Analysis

·      Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=2192&flag=C

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