Electric Car Rental Market Set to Reach USD 21.37 Billion by 2031, Driven by Fleet Electrification and Airport Charging Expansion – Mordor Intelligence

Electric Car Rental Market Overview 

According to Mordor Intelligence, the electric car rental market size stood at USD 10.90 billion in 2026 and is projected to reach USD 21.37 billion by 2031, reflecting steady momentum across both leisure and commercial rental use cases. 

This growth reflects changing travel behaviour, with travellers and businesses increasingly preferring electric vehicles for short-term mobility, airport transfers, and subscription-based rentals. Rental operators are responding by accelerating fleet electrification, aligning procurement strategies with automakers, and investing in charging access at high-traffic locations. As a result, the electric car rental industry is becoming a core segment of the broader mobility services landscape rather than a niche offering. 

Electric Car Rental Market Trends Shaping Industry Direction 

Fleet Electrification Momentum: Operators are increasingly prioritising battery electric vehicles (BEVs) for rental fleets, as BEVs deliver lower operating costs and fewer maintenance requirements compared to internal combustion engine (ICE) models. 

OEM Partnerships with Residual Value Guarantees: Rental companies are securing purchase agreements with vehicle manufacturers that include residual-value guarantees, reducing depreciation risk and stabilising fleet investment decisions. 

Expansion of Airport Fast-Charging Infrastructure: Major airports are building fast-charging hubs designed to support high turnover of rental electric vehicles, shortening charging times and making electric car rentals more practical for travellers. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/electric-car-rental-market?utm_source=industrytoday  

Electric Car Rental Market Segmentation Analysis 

By Vehicle Type 

• Battery Electric 
• Plug-in Hybrid Electric 
• Extended-Range Electric (REEV) 
• Fuel-Cell Electric 

By Body Style 

• Hatchback 
• Sedan 
• Sport Utility Vehicle (SUV) 
• Multi-Utility Vehicle (MUV) / Multi-Purpose Vehicle (MPV) 
• Sports Coupe 

By Customer Type 

• Leisure / Tourism 
• Business / Corporate 
• Peer-to-Peer Host 
• Ride-hailing Driver Subscription 

By Booking Channel 

• Online 
• Offline 

By Rental Duration 

• Short-Term (Less than 7 days) 
• Medium-Term (7 to 30 days) 
• Long-Term (More than 30 days, subscription) 

By Price Tier 

• Budget / Economy 
• Mid-Range 
• Luxury / Premium 

Competitive Landscape and Key Players in the Electric Car Rental Industry 

• The Hertz Corporation 
• Avis Budget Group, Inc. 
• Enterprise Holdings, Inc. 
• Zoomcar Inc. 
• Europcar Mobility Group 

Electric Car Rental Market Conclusion  

The electric car rental market is positioned for sustained expansion as mobility preferences shift toward cleaner, subscription-based, and digitally enabled transport solutions. Strong alignment between policy mandates, infrastructure readiness, and customer acceptance continues to support electric car rental market growth across regions. 

While challenges such as charging availability outside urban centers and battery repair costs remain, operators that integrate charging access, data-driven fleet management, and flexible rental models are better placed to capture long-term value. 

Get detailed insights on the electric car rental market: https://www.mordorintelligence.com/industry-reports/electric-car-rental-market?utm_source=industrytoday  

Industry Related Reports 

United Kingdom Car Rentals Market: https://www.mordorintelligence.com/industry-reports/united-kingdom-car-rental-market?utm_source=industrytoday 

Europe Vehicle Rental Market Size: https://www.mordorintelligence.com/industry-reports/europe-vehicle-rental-market?utm_source=industrytoday 

Middle East Car Rental Market Share: https://www.mordorintelligence.com/industry-reports/middle-east-car-rental-market?utm_source=industrytoday 

About Mordor Intelligence 

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals. 

With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics. 

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