Automotive Augmented Reality and Virtual Reality Market Growth Rate at a CAGR of 98.11% to 2021

Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.

Publisher's analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.

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The emergence of virtual reality showrooms to be one of the primary growth factors for the automotive augmented reality and virtual reality market. To overcome these challenges, manufacturers are conducting virtual reality showrooms that enable users to customize and view their vehicles as per requirement. OEMs can have direct contact with the customers and by feeding their search options electronically and analyze the demand for vehicle models in advance.

Key vendors
-Continental
-HARMAN International
-Microsoft
-Visteon
-Volkswagen

Other prominent vendors
-HTC
-NVIDIA
-Unity
-AutoVRse
-Bosch
-DENSO
-Delphi Automotive-
-Jaguar

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Market driver
-AR for automotive repairs

Market challenge
-High cost and hardware limitations

Market trend
-Projection technology-production ready in AR

Fundamentals of Table of Content:

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles

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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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