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Protein Supplement Market Size, Share, Industry, Forecast and outlook (2023-2030)

The North America Region Held the Largest Share in Protein Supplements Market. The market for protein supplements in the North America region is experiencing significant growth. The demand for protein supplements, driven by factors such as increasing health and fitness awareness among consumers, growing interest in sports nutrition, and rising adoption of active lifestyles, has contributed to the expansion of the market in North America.
Published 15 November 2023

Protein Supplements Market Overview

The Global Protein Supplements Market reached USD 6.5 billion in 2022 and is expected to reach USD 12.1 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2023-2030. These supplements provide a convenient and efficient way to increase protein intake, which is essential for muscle repair, recovery, and growth.

Whey protein, which is obtained from milk, has historically garnered significant favor among athletes and fitness devotees owing to its rapid assimilation rate and superior amino acid composition. Another milk-derived protein with slow-release characteristics is casein, which is optimal for sustained muscle protein synthesis.

Depulched from soybeans, soy protein provides a comprehensive profile of essential amino acids, rendering it a highly suitable substitute for those who are lactose intolerant or adhere to a plant-based dietary regimen. This variety of protein sources is anticipated to propel the revenue of the global protein supplement market. Protein supplements are currently undergoing substantial expansion within the health and fitness sector.

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Market Drivers

The Growing Awareness Among Consumers Regarding Health And Nutrition.

The increasing consciousness among consumers with respect to health and nutrition is anticipated to stimulate advancements in the worldwide protein supplement industry. A proliferation of endeavors spearheaded by corporations, non-governmental organizations, and government agencies have substantially contributed to the augmentation of consumer awareness regarding the nutritional benefits associated with protein supplements, thereby fostering market expansion. 

Furthermore, the consumption of premium protein supplements and bars is considered a symbol of social standing in numerous nations. In conjunction with the incorporation of natural and organic products by manufacturers of dietary supplements, this trend is driving the market forward.

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Market Segmentation

By Type

  • Whey Protein
  • Soy Protein
  • Casein Protein
  • Egg Protein
  • Others

By Source

  • Plant-Based
  • Animal-Based

By Form

  • Ready to Drink Liquid
  • Protein Powder
  • Protein Bar

By Application

  • Human Nutrition Supplement
  • Animal Nutrition Supplement

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online
  • Others

Protein Supplements Companies

The major global players in the market include Glanbia plc, Kerry Group Plc, Reliance Vitamin Company, Inc, Herbalife Nutrition, GNC Holdings, LLC, Nutiva Inc, The Simply Good Food Co, Iovate Health Sciences International Inc., MusclePharm Corporation and True Nutrition.

Recent Developments

  • On July 23, 2022, Post Holdings Inc.'s Dymatize brand launched its latest addition to the market, the Complete Plant Protein, a plant-based protein supplement. This innovative product is formulated using vegan ingredients, specifically soy protein, offering a generous 25g of protein per pack.

Trending Topics

Probiotic Supplements Market 

Dietary Supplement Market

Plant-Based Protein Supplements Market 

Andro Supplements Market 

Moringa Supplements Market 

Psychobiotic Supplements Market 

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