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Chewing Gum Market Share Analysis, Value and Global Report 2023-2030

Chewing gum is a soft, cohesive confectionery product produced to be chewed without being swallowed. Modern chewing gums are composed of gum base, sweeteners, softeners, flavors, colors and a hard polyol coating.
Published 13 December 2023

Chewing Gum Market Overview

Chewing Gum Market Forecasts 5.30% CAGR during 2023-2030

Global Chewing Gum Market Expected to Thrive, Fueled by Health Benefits and Diverse Product Offerings

The Chewing Gum Market is poised for substantial growth, projected to achieve a Compound Annual Growth Rate (CAGR) of 5.30% during the forecast period spanning 2023 to 2030. Chewing gum, a popular confectionery product, is witnessing increased demand driven by its versatile offerings and health benefits.

Chewing gum, known for its elastic-plastic, sticky, and chewy characteristics, has evolved with diverse formats ranging from 1.4 to 6.9 grams per piece. The market is segmented by type, distribution channel, and region. Notable trends include the rise in consumption of mouth fresheners and teeth-whitening gums, particularly among the youth in developing countries. Health-focused variants, such as weight loss and nicotine gums, are gaining traction in developed nations.

Summary and Scope Metrics

Market CAGR: 5.30%

Segments Covered: By Type, By Distribution Channel, and By Region

Report Insights: Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other Key Insights.

Fastest Growing Region: Asia Pacific

Largest Market Share: North America


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Market Dynamics and Trends

The market's growth is significantly influenced by the health benefits associated with chewing gums. Scientific studies suggest cognitive improvements, oral health benefits, and stress relief. Chewing sugar-free gum is acknowledged for preventing tooth decay and gingivitis, while also aiding in weight management. Consumers are increasingly drawn to health-oriented gum variants, creating opportunities for market leaders to innovate.

However, excessive consumption poses potential side effects, including digestive distress from sugar alcohols and concerns about harmful ingredients like plastic and artificial preservatives. These factors present challenges to market expansion.

Segmentation Analysis

The demand for nicotine chewing gums is anticipated to surge due to global efforts to reduce tobacco consumption. Governments worldwide, through comprehensive approaches, are promoting nicotine replacement therapy, propelling the adoption of nicotine gums.

Geographical Share

North America leads the chewing gum market, with nearly 166 million Americans using chewing gum/bubble gum in 2020. The Asia Pacific emerges as the fastest-growing market, with sales reaching USD 33 billion in 2019. By 2025, global market revenues are projected to reach USD 50 billion, with the United States holding a significant share.

Companies and Competitive Landscape

The global chewing gum market is highly consolidated, with the top five companies—Wrigley Company, Cadbury, Lotte Corporation, Perfetti Van Melle Group—commanding 85% of sales revenue in 2020. Leading players are employing growth strategies, including product launches, acquisitions, and collaborations, driving innovation and competitiveness in the market.

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