Smart Toilet Market – Jomoo Group, Kohler Co., and LIXIL Corporation Are Among the Major Giants – Arizton

According to Arizton’s latest research report, smart toilet market is growing at a CAGR of 8.04% during 2024-2030.      

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Report Summary   

Market Size (2030): $16.09 Billion    

Market Size (2024): $10.11 Billion 

CAGR – Volume (2024-2030): 8.04%   

Historic Year: 2021-2023   

Base Year: 2024   

Forecast Year: 2025-2030   

Market Segmentation: Type, Application, Connectivity, Distribution Channel, and Geography 

Geographic Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa 

Global Smart Toilet Market Overview 

The smart toilet market is expanding due to technological innovations, growing consumer awareness of hygiene and sustainability, and increasing demand for premium bathroom products. Features such as bidet functions, self-cleaning systems, heated seats, and health monitoring make these toilets more attractive. Technological advancements, like IoT, AI, and voice recognition, are enhancing user experience and affordability. Smart toilets also appeal to consumers focused on health and wellness, particularly in developed regions like North America and Europe. Emerging markets face challenges due to high initial costs, cultural preferences, and limited awareness. However, strategic partnerships between technology companies and bathroom manufacturers, as well as government investments in sustainability, are driving growth. As adoption increases, the smart toilet market is expected to grow further, especially with more affordable models and improved education on their benefits.  

The Future of Smart Toilets Market: A Shift Towards Luxury and Sustainability 

The smart toilet market is growing due to rising demand for luxury, comfort, and advanced technology in modern bathrooms. High-end commercial spaces like luxury hotels and office buildings are increasingly adopting smart toilets to enhance guest experiences with features such as automated flushing, heated seats, bidet functions, and self-cleaning mechanisms. These toilets offer both functional and aesthetic benefits, complementing sophisticated bathroom designs. In markets like India, driven by rising disposable incomes and urbanization, luxury brands like Kohler, Toto, and Hansgrohe are expanding their presence to meet the demand for premium bathroom products. Smart luxury toilets, such as the Kohler Innate and Toto S7A Washlet, offer advanced features and water efficiency, making them highly sought after for modern homes and commercial spaces. With various price points and functionalities, smart toilets cater to diverse consumer needs, from affordable to high-end models. As the trend for smart, luxury living continues, the adoption of smart toilets is expected to increase, setting new standards for bathroom design.  

Smart Toilets are Shaping the Future of Home Design 

Residential smart toilets are becoming increasingly popular as homeowners seek advanced, hygienic, and convenient bathroom solutions. With features like bidet functionality, heated seats, automatic flushing, and self-cleaning mechanisms, smart toilets are transforming the modern bathroom into a luxurious, high-tech retreat. Leading brands such as Kohler, TOTO, HOROW, and Jomoo Group are offering a variety of models to meet the growing demand for automated, water-saving, and self-sanitizing fixtures. 

The trend towards smart toilets aligns with the increasing focus on wellness and sustainability in home design. In luxury real estate, a spa-like bathroom experience is becoming a priority, with 74.5% of luxury property consumers seeking advanced technologies like smart toilets. Additionally, innovations like VitrA's QuantumFlush technology enhance cleaning efficiency, improving hygiene and water use. As homeowners prioritize comfort, health, and eco-friendly living, smart toilets are becoming a standard feature in modern, high-end residential spaces.  

The Growth of Online Smart Toilet Sales 

The online distribution channel has significantly reshaped the smart toilet market, offering consumers the convenience of browsing, comparing, and purchasing products from home. E-commerce platforms like Amazon, Home Depot, and Wayfair feature a variety of smart toilets from top brands such as TOTO, Kohler, and HOROW. These platforms provide valuable customer reviews, installation guides, and detailed product specifications, driving the shift toward online shopping. 

As the global e-commerce industry continues to grow, more consumers are purchasing smart home products, including smart toilets, through digital platforms that offer features like product comparisons, virtual demonstrations, and direct-to-consumer sales. Manufacturers like Kohler and TOTO are also expanding their digital presence with interactive tools, such as AR, that allow customers to visualize products in their spaces before purchase. Additionally, online marketplaces in regions like China and Europe are increasingly becoming key sales channels for smart toilets, enhancing accessibility and consumer reach. 

With the ongoing rise of online shopping, the smart toilet market is expected to continue its growth, making these advanced bathroom solutions more accessible to consumers worldwide.  

Europe is Anticipated to Lead the Smart Toilet Market with the Largest Share 

Europe's smart toilet market is led by Germany, driven by technological innovation, sustainability, and the integration of smart features like water-saving technologies and bidet functions. The UK's market growth is fueled by increased awareness of hygiene, wellness, and sustainability, along with a growing interest in high-tech bathroom solutions. France is seeing a rising demand for smart toilets, particularly among urban consumers, thanks to a focus on comfort, sustainability, and government initiatives promoting water conservation. 

Italy's market is characterized by a desire for luxury bathroom products that blend functionality with design, while Spain's smart toilet adoption is growing, particularly in metropolitan areas and the tourism sector. The Netherlands, known for its commitment to sustainability, is seeing steady demand for eco-friendly bathroom solutions, and Switzerland's market is driven by a preference for premium, long-lasting products with energy-efficient features. 

The rest of Europe is also witnessing increased adoption of smart toilets, driven by urbanization and a shift toward more sustainable, tech-driven lifestyles. Across the continent, there is a clear trend toward eco-friendly and technologically advanced bathroom solutions, with increasing awareness of water conservation and sustainability. The market is expected to continue growing as more consumers embrace the benefits of smart toilets.  

Recent Contracts in the Global Smart Toilet Market 

• In 2023, TOTO Ltd launched NEOREST WX, The Ultimate Wall-Hung Toilet Model. 
• In 2024, Kohler partners with Samsung SmartThings to achieve a significant advancement in water management and sustainability. This integration with the SmartThings ecosystem1 highlights both companies’ dedication to enhancing home automation while promoting more efficient water use. 
• In 2024, Geberit expanded its portfolio of smart bathroom products, including a new smart toilet system that features an advanced self-cleaning bidet function. The smart toilet also incorporates motion sensors to automatically open and close the lid, ensuring hands-free operation for users. 
• In February 2025, TOTO Ltd. unveils Next-Generation Smart, Sustainable, and Luxury Bathroom Innovations at KBIS 2025. 

Looking for More Information? Click: https://www.arizton.com/market-reports/smart-toilet-market  

Top Company Profiles in Global Smart Toilet Market 

• Jomoo Group 
• Kohler Co. 
• LIXIL Corporation 
• Roca Sanitario S.A.U. 
• TOTO LTD. 
• Villeroy & Boch 
• ANZZI 
• ARROW Home Group 
• Bio Bidet 
• Brondell 
• Dongpeng Bathroom AIO Solution 
• Duravit 
• Dyconn Faucet 
• EPLO 
• Guangdong ZhiJiaYouPin Sanitary Ware Technology Co., Ltd 
• Horow 
• Huida Sanitary Ware Co., Ltd. 
• JIAJUESHI GROUP LIMITED 
• Leton-smart 
• Ningbo Shunjie Sanitary Ware Co., Ltd. 
• Nanjing Nivelle lmp & Exp Co.,Ltd. 
• Ove Decors 
• Sicuro 
• Toshiba Corporation 
• VitrA  
• Washloo 
• Wellis Inc. 
• Woodbridge 
• Zhejiang Aodi Intelligent Sanitaryware Co., Ltd. 
• Zurn Water LLC.  

Market Segmentation 

Type 

• All-In-One Smart Toilet 
• Smart Toilet Bidet 

Application 

• Residential 
• Commercial 

Connectivity 

• Remote Control & Bluetooth 
• Wifi Control 

Distribution Channel 

• Online 
• Offline 

Geography 

APAC 

• Japan 
• China 
• South Korea 
• India 
• Australia 
• Singapore 
• Vietnam 

North America 

• The U.S. 
• Canada 

Europe 

• Germany 
• The U.K. 
• France 
• Italy 
• Spain 
• Netherlands 
• Switzerland 

Middle East & Africa 

• The UAE 
• Saudi Arabia 
• South Africa 
• Turkey 

Latin America 

• Brazil 
• Mexico   

Key Questions Answered in the Report:    

How big is the global smart toilet market? 

What is the growth rate of the global smart toilet market? 

Which region dominates the global smart toilet market share? 

What are the significant trends in the smart toilet industry? 

Who are the key players in the global smart toilet market?   

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