Granada Glazing completes UK-wide product launch schedule

Industry-leading manufacturer, Granada Secondary Glazing, has officially concluded an extensive series of launch events to unveil its state-of-the-art new product range.

The events took place in Birmingham, London, Leeds, Bristol and Edinburgh respectively between November 2021 and February 2022, providing Granada’s trade and commercial partners from across the UK the opportunity to get hands-on with its super-sleek new product range for the very first time.

The centrepiece of each event was a series of window rigs which were constructed in each of the five cities to give those in attendance an exclusive look at the aesthetics and performance of the new system in a real-world setting. Sales and technical information spanning the entire range was also made available to visitors, with the Granada sales team delivering a presentation at each event that outlined the key improvements from old range to new.

Zoe Grafton, Trade Sales Manager at Granada Secondary Glazing, said she was delighted with the reception to the events: “It’s been fantastic to be able to get so many of our valued customers and partners together over the past few months to demonstrate the new product range.

“A huge amount of work went on behind the scenes to ensure we’ve been able to create the most high-spec secondary glazing solution on today’s market. The feedback from those in attendance has been incredibly encouraging, and their reception has mirrored the reception we’ve seen in terms of quotations and orders in recent months. We’re now entering phase two of our new product launch and look forward to more exciting announcements soon.”

Rob Cottam, Commercial Sales Manager at Granada Secondary Glazing, concluded: “We had well over 100 visitors join us across the five events, which speaks to the scale and appeal of our new product range. From a commercial perspective, it was a great opportunity to gather architects and specifiers to delve deeper into how the new range can enhance a whole host of project types.

“We’re already begun to work on an events schedule for the coming financial year and look forward to meeting more of our commercial partners over the coming months.”

For more information about Granada Secondary Glazing, please call 01909 499899, visit www.gsecg.com or email info@granadaglazing.com.