Construction Industry Today

Drywall Textures Market Witnesses Surge in Innovative Applications and Sustainable Solutions

The drywall textures market is projected to grow at a CAGR of 4.8% (2025–2031), driven by demand for decorative, low-maintenance finishes like knockdown and orange peel. Growth stems from urbanization, renovations, and sustainable innovations such as low-VOC and antimicrobial coatings. North America leads, Asia-Pacific grows fastest, and major players like Sherwin-Williams, USG, and Saint-Gobain drive advances in eco-friendly and automated applications.
Published 15 December 2025

The drywall textures industry continues to evolve, driven by rising demand for aesthetic enhancements in residential and commercial construction projects worldwide. Homeowners and builders increasingly favor textured finishes like knockdown and orange peel for their ability to conceal imperfections while adding visual depth to interior spaces. This shift reflects broader trends in interior design prioritizing customization and functionality.

The Drywall Textures Market is expected to register a CAGR of 4.8% from 2025 to 2031.

Key Industry Drivers

Rapid urbanization and ongoing renovation activities fuel the adoption of drywall textures across diverse sectors. Residential construction leads as the primary catalyst, with professionals seeking versatile options that streamline finishing processes and reduce labor demands. Commercial spaces, including offices and healthcare facilities, embrace these textures for their balance of style and practicality, particularly in high-traffic environments.

Builders appreciate knockdown textures for their rustic appeal and ease of application using spray guns or trowels, making them a staple in modern projects. Orange peel finishes gain traction in budget-conscious multifamily housing due to quick spray-and-go methods that align with tight timelines. These preferences highlight how texture choices adapt to project needs, from subtle elegance to bold patterns.

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Popular Texture Innovations

Industry leaders introduce advanced formulations that simplify application and enhance durability. Recent developments include 2-in-1 spray products for seamless orange peel and knockdown repairs, allowing quick matching on walls and ceilings. Aerosol-based delivery systems now feature improved valve designs to minimize overspray, supporting precise results even for DIY enthusiasts.

Sustainability emerges as a core focus, with low-VOC compounds meeting stringent indoor air quality standards in regulated markets. Eco-friendly options, including recyclable materials, appeal to environmentally conscious builders in Europe and North America. Antimicrobial additives further boost appeal for hospitals and schools, where hygiene remains paramount.

Customization trends empower designers to create unique finishes like swirl, skip trowel, and sand swirl patterns. Texture rollers and specialized tools enable varied depths, from fine stipple to robust stucco effects suitable for both interiors and exteriors. These innovations cater to premium segments seeking luxury metallic or polished looks.

Regional Market Highlights

North America dominates with robust construction activity, where spray applications prevail for efficiency in residential remodels. The U.S. and Canada see strong demand for moisture-resistant and fire-resistant variants in diverse climates. Asia-Pacific accelerates fastest, as nations like India and Indonesia transition from traditional plasters to gypsum boards, unlocking opportunities for knockdown and orange peel.

Europe emphasizes ESG-compliant products amid renovation booms, favoring low-emission textures for energy-efficient builds. Emerging markets in South America and the Middle East adopt smart-integrated solutions, blending aesthetics with acoustic and fire-resistant properties. Global collaborations between manufacturers and designers accelerate these regional adaptations.

Leading Industry Players

Key companies shape the landscape through product launches and strategic expansions. The Sherwin-Williams Company offers comprehensive texture lines, including satin finishes for elegant interiors. National Gypsum and Knauf Group provide versatile compounds for professional applications, emphasizing consistency and ease.

USG Corporation excels in low-VOC innovations, while Saint-Gobain advances fire-resistant options for commercial use. Behr Paints integrates colorants into sprays for custom designs, targeting DIY and pro markets. Recent moves, like JSW Paints' acquisition of Akzo Nobel India stakes, enhance distribution for broader accessibility.

DAP focuses on user-friendly patching sprays, ideal for renovations. 3M Co. and Armstrong World Industries innovate with textured films and tools, prioritizing sustainability. These players leverage partnerships to introduce automated spray systems, reducing costs and improving uniformity.

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Emerging Trends and Technologies

Automation transforms application methods, with robotic systems ensuring precision on large-scale projects. AI-driven tools optimize texture selection based on space acoustics and durability needs. Smart drywall integrations hint at future enhancements, combining textures with building tech for multifunctional walls.

Homeowners favor low-maintenance options that withstand wear, while contractors prioritize cost-effective tools like hopper guns. Digital platforms streamline orders, embedding brands into workflows. Acoustic textures rise in open-plan offices, addressing noise reduction without sacrificing style.

Future Outlook

The drywall textures sector thrives on renovation surges and design personalization. Builders benefit from versatile, eco-conscious products that align with global standards. As construction rebounds, innovative textures position the industry for sustained relevance in creating inspiring spaces.

Stakeholders anticipate continued emphasis on user-friendly, sustainable solutions amid urbanization. Professionals equipped with advanced tools will lead this transformation, delivering finishes that elevate both form and function.

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