Construction Industry Today

Armstrong Atelier centres on its peerless building prowess

Armstrong Ceilings has refreshed its Atelier stand at The Building Centre.
Published 05 December 2012

Almost three years after debuting at The Building Centre, Armstrong Ceilings has moved its exhibition space there up a gear and relaunched it under its high-end Atelier brand.

The Armstrong Atelier stand in the product gallery at The Building Centre ( on Store Street, London, now showcases the company's peerless portfolio of ceiling materials, ranging from mineral through metal to wood, resin and fabric.

These include the stunning curved green metal wall and ceiling feature that was a highlight of the company's stand at 100% Design, a video of which is available on The Building Centre stand. This is complemented by chrome extra micro-perforated metal planks, a fabric LED canopy and a new Axiom Knife-Edge canopy with metal mesh tiles as well as large metal tiles imprinted with a graphic image from the Club Nokia project in Los Angeles.

The stand also features a video and QR-coded sample of Armstrong's eco-friendly system, CoolZone, which incorporates PCM (Phase Change Material) into the company's plain metal ceiling tiles. Full-size samples are also available of the full range of ceiling tiles as well as brochures of all systems.

The Building Centre stand provides Armstrong with a dedicated London presence that enables the company to showcase its Atelier designer and environmentally-friendly interior building solutions and acts as a meeting point and CPD venue for architects and specifiers wanting to get up close and personal with the ultimate in interior building solutions.

To mark The Building Centre update, the Atelier website has also been enhanced with new case studies including Passmores Academy and Birmingham City Council offices.

Michelle Nicholl, Armstrong Ceilings' marketing manager, said:

"Having a presence at The Building Centre has been a very successful exercise for us and it is appropriate that such a prestigious venue now showcases our Atelier offer."

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