Worldwide Fortified Baby Food Market Growth | Industry Analysis, Business Opportunity and Forecast 2018 to 2023

Market Overview:

Global Fortified Baby Food Market is expected to grow at the CAGR of 10.10% during the forecast period. Fortified food offers extra micronutrients which includes essential trace elements and different vitamins. It is completely a commercial choice to add extra nutrients in the food and fortified baby food offers diverse range of choice to parents who are concerned about their kid’s health. Fortified Baby food is an attractive market and is gaining traction over the years owing to the growing incidence of diseases, increasing consumer awareness along with significant rise in awareness of nutritious baby food and health benefits associated with it among the parents.

The global fortified baby food is anticipated to be driven by the increasing health conscious of people especially in developed economies. Also, the enhancement of livelihood among the consumers in developing economies is also significant factor for the growth of fortified baby food over the forecast period. Fortified baby food is also getting momentum due to the strong initiative of the World Health Organization (WHO) and Food & Agriculture Organization (FAO) for minimizing the chances of malnutrition. Infant and toddlers need satisfactory amount of nutrition in their daily diet. Hence, there is an increasing demand of packaged baby food with proper nutritious value. Considering all the factors, fortified baby food is turning into a best choice. Mother’s milk is the best source of nutrition for infants especially under the age of 6 months. But increasing working women population and changing lifestyle has resulted in increasing demand for ready to eat food products due to the time constraints for breast feeding and preparing homemade food products for infants.

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Key players in the global fortified baby food market are emphasizing on increasing their investments in new product development and improved product formulation in order to extend the product line. Also, the companies are also inclined to increase their footprint across the world by acquiring local and regional players. Apart from that, the companies are introducing their products in the developing economies in order to penetrate in the untapped market.

Major Key Players:

This report includes a study of strategies such as mergers and acquisitions, product launches, partnerships & joint ventures, and expansion & investments by the major fortified baby food market players. It further includes product portfolios, developments of leading major players which includes

• Hero Group (Switzerland)
• Abbott Laboratories (U.S.)
• Kraft Heinz Foods Company (U.S.)
• Danone SA (France)
• Nestle SA (Switzerland)
• The Hein-Celestial Group (U.S.) and
• Bellamy's Organic (Australia)

Regional Analysis:

The global Fortified Baby Food market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the high birth rate in developing economies like India, China, and Indonesia. Especially China and India offer lucrative opportunities in the Asia Pacific region for the fortified baby food manufacturers. European region is also projected to witness a steady growth during the reviewed period. However, North America is estimated to be slothful owing to the low birth rate in U.S. Latin American region is projected to show a high potential in the fortified baby food market due to the rising disposable income of some of the countries.

The Fortified Baby Food market is segmented under the following regions mentioned below:

North America

• S.
• Canada
• Europe

Europe

• Germany
• France
• Italy
• Spain
• K.
• Rest of Europe

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Asia-Pacific

• China
• India
• Australia
• Singapore
• Rest of Asia Pacific

Rest of the world

• Brazil
• Argentina
• Saudi Arabia
• South Africa
• others