Sachet Packaging Market Report, by Material Type, Package Size, Application and by Geography

Sachet packaging is the flat four- or three-layer pack, which is made of various materials such as paper, plastic, and aluminum. Sachet packaging requires less packaging material and less storage space thereby, reducing the transportation cost. Sachet packaged products are available at lower costs as compared to bulk packaged products, in turn making them affordable to consumers of any income. They can be used for packaging of liquids, powders, wipes, capsules, among others. Products such as shampoos, hair oil, detergents, lubricants, sauces, tea, coffee, cream, and mouth fresheners are packaged using sachet packaging.

Increasing demand for packaging small quantities of products in various industries such as cosmetics, personal care, pharmaceuticals, food and beverages, is in turn, driving growth of the sachet packaging market. Sachets are commonly used for advertising or demonstration purposes such as free distribution of product samples among consumers, to create product awareness. The increasing inclination of companies towards product awareness, is in turn, boosting demand for sachet packaging. Development of and increasing preference towards emitting sachets such as ozone emitting sachets, ethanol emitting sachets, has augmented the growth of the sachet packaging market.

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Availability of alternatives to sachet packaging such as flexible packaging and stick packaging, is a major restraint for growth of the market for sachet packaging.

Among material types, plastic is the largest segment, owing to the advantages properties of plastics such as lightweight, flexibility, toughness and strength, shock absorption. Among package sizes, the 1ml to 10ml segment is the largest segment attributing to the increasing demand for sachet packaging in single-dose application products, trial packs, and travel packs. Among applications, the cosmetics and personal care segment accounted for the largest segment due to its affordability and ease of use. Various cosmetics and personal care product manufacturers provide trial packs, as a marketing strategy to increase the market penetration of the product.

Asia Pacific holds the largest market for sachet packaging, owing to highest demand for sachet packaging in various applications such as cosmetics, personal care products, pharmaceuticals, food and beverages, and consumer goods. According to India Brand Equity Foundation (IBEF), an initiative by Ministry of Commerce & Industry, Government of India, fast-moving consumer goods (FMCG) market in India is estimated to register a CAGR of 20.6% to reach around US$ 103.7 billion by 2020, from US$ 49 billion in 2016. Major segments of FMCG in India include around 50% household and personal care, 31% healthcare, and 19% food and beverages. Growth of FMCG segments is in turn, expected to drive growth of the sachet packaging market.

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North America is the second-largest market for sachet packaging due to increasing demand from end-use industries including food and beverages, cosmetics, personal care products, and pharmaceuticals and presence of large retail sector.. The total food stores sales in Canada was US$ 115,561 million in 2015, which increased to US$ 118,859 million in 2016, according to Ministry of Food Agriculture and Rural Affairs, Ontario. Significant demand for sachet packaging in this region is attributed to the growing food sector.

Europe is a lucrative market for sachet packaging, owing to the presence of the largest cosmetic industry in the region. Germany holds the largest market for cosmetics, which was valued at US$ 15.39 billion, followed by U.K, which was valued at US$ 13.62 billion in 2015, according to Cosmetics Europe, The Personal Care Association, trade association for European cosmetics and personal care products. Cosmetics being the largest application for sachet packaging, the region is expected to witness lucrative growth during the forecast period (2017 – 2025).
 

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