Published Mon, Mar 20th 2017
The report titled "Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth" provides a comprehensive analysis of digital advertising market in Indonesia
Ken Research announced its latest publication on “Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth” which provides a comprehensive analysis of online advertising market in Indonesia. The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major publishers and company profiles for major online advertising agencies and advertising platform companies in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
Indonesia Online advertising Market has witnessed a tremendous growth in past five years and it has also been anticipated that the online advertising market expenditure will increase at a CAGR of 22.9% during the period 2017-2021. The growing internet users and number of websites/ mobile apps in the country will increase the demand for online advertising. Rise of new independent partners as advisors or connecting link between the advertising agencies and the prospective clients making online advertising easier for the advertisers. New product launches by the social networking sites and the other platforms/ publishers to aid online advertising also fuel the growth of online advertising market.
The future of the online advertising market is promising on account of impelling demand owing to booming ecommerce market, rising internet, mobile and social media user penetration. Smartphones are expected to witness a robust growth in terms of number of users in the country. Measures being adopted by the government, publishers and network providers to increase the internet speed will accelerate the demand for online advertising. Online advertisement offers significant benefits in terms of reach, cost, accurate targeting of audience and several other benefits. Social media advertising ensures a wider reach and quicker response of the ads posted by the advertiser.
“Advertisers should increase the focus on displaying content driven ads. A well-targeted advertising with quality content will engage the user. Advertisers or the advertising agencies should focus on product-led advertising rather than posting brand-led advertising. Brand-led advertising will be informative but it will not gain the required click-through. Displaying a product’s attributes is more likely to engage the users.” according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
Key Types of Online Advertising Mentioned in the Report
Advertising Agencies Covered in the Report
Advertising Platforms Covered in the Report
For more information about the publication, refer to below link:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending
Ankur Gupta, Head Marketing & Communications
Visit www.industrytoday.co.uk to publish and distribute news from your Industry. Optimised press releases appear in Google News. Connect with us via the social networks Twitter, Facebook, LinkedIn, Google+ and Pinterest