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Global Enterprise Collaboration Market Witnesses Growth in Enterprise Social Networks Segment
Enterprise Collaboration Market - Global Industry Analysis, Market Size, Share, Growth, Trends and Forecast, 2013 - 2019
Published 01 February 2016
Rapid growth in businesses is increasing the amount of communication over various modes and across many levels. With such humungous data that is generated from communication for business transactions, it makes processes complex and tedious. This has led enterprises to develop systems that will incorporate operational functions in their setups. These systems are called enterprise collaboration solutions. These offer solutions to help business enterprises maintain the ability to communicate with their distributors, suppliers, and other organizations at all times.
The global enterprise collaboration market has been celebrating a great growth rate as it offers smooth communication channels among partners, organizations, suppliers, distributers, and other stakeholders of the organization. Recovering economies and emerging markets are leading to the growth of the global enterprise collaboration market.
High-Speed Data Transfer Drives Global Enterprise Collaboration Market
The primary growth driver for the global enterprise collaboration market is the high-speed data transfer. The global enterprise collaboration market is gaining a momentum as high speeds for data are encouraging enterprises to be proactive about communication. The other important factor adding to the growth of this market is the multi-vertical focus and the trend of ‘Bring Your Own Device’ (BYOD) ecosystems.
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Application-Specific Services the Next Big Opportunity for Global Enterprise Collaboration Market
The global enterprise collaboration market faces a huge challenge from threats to data security and poor countermeasures to guard against the same. There are no standards for security of data. However, to overcome this challenge, key market players can look at providing converged expertise services and services that are specific to particular applications.
Components of Global Enterprise Collaboration Market
The global enterprise collaboration market is segmented on the basis of services, solutions, users, deployment types, applications, and geography. The global enterprise collaboration market offers professional support services and consulting services. The solutions segment of the global enterprise collaboration market includes conferencing, unified messaging, telephony, collaborative applications and platforms, and enterprise social networks. The technology segment includes the segments of on premise and on demand. The end users of the global enterprise collaboration market are small, medium, and large enterprises such as the banking, finance, and insurance industry (BFSI), manufacturing, telecommunication, healthcare, and government. Geographically, the global enterprise collaboration market is fragmented on the basis of regions such as North America, Asia Pacific, Latin America, the Middle East, and Africa.
Enterprise Social Networks Emerges as Leading Segment in Global Enterprise Collaboration Market
The global demand for enterprise social software is expected to outgrow the demand for every other segment as more and more organizations are adopting this software. Software such as this reduces the delay in communication, bridges gaps in communications, and improves productivity. Owing to these crucial reasons, organizations are implementing the services of this segment with both employees and customers. Enterprise social software adapts features from social networking sites such as Facebook and Twitter for making its users comfortable with using the software. Thus it offers features such as employee profiles, microblogging space, activity streams, forums, wikis, reviewing, replying, and content tagging. Companies are opting for these solutions as they sharpen employee communication and are playing a vital role in important decisions taken by the companies.
The factors contributing to the growth of this segment in the global enterprise collaboration market is the intuitive navigation and usage it offers, as it is similar to applications used by employees outside their workspace. However, the growth of this segment comes with certain threats such as growing concerns about return on investment, security, regulatory compliance, and intellectual property protection. Some of the key players in the global enterprise collaboration market are Novell, Adobe Systems, Cisco Systems Inc., Google, Citrix, IBM Corp., Microsoft, Jive Software, Open Text Corp., and Oracle.
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