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Aviation Industry Exhibits Strongest Demand for Head-up Displays (HUDs) Market to surpass US$ 7.05 Bn by 2022

Head-up Display Market (Type: Combiner Projected HUDs, Windshield Projected HUDs; Applications: Aviation, Automotive, Others (Sports, Gaming, etc.); Automotive: Premium Cars, Sports Cars, Mid-segment Cars) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022
Published 16 February 2016
According to a new market report published by Transparency Market Research  “Head-Up Display Market (By Component – Combiner Projected HUDs, and Windshield Projected HUDs, By Applications – Automotive, Aviation, and Others – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2023,” the head-up display market is expected to reach a value of US$ 7.05 Bn by 2022, rising from US$ 1.76 Bn in 2014. The market is estimated to expand at a CAGR of 19.1% during the forecast period from 2015 to 2022.
 
A head-up display (HUD) can refer to an image that is projected over the windshield of a car or an aircraft, and which is visible to driver/pilot without their having to lower their eyes. The idea behind HUDs is to display the data at a place where a driver can easily pay attention to it, while reducing the amount of time spent on other activities. Ultimately, HUDs are expected to reduce the probability of accidents.

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The global head-up display market is dominated by North America owing to the large size of the premium and luxury cars market and steady demand for HUDs from the aviation sector. Rising demand for active safety systems in automobiles and aircraft is another key factor driving the North American head-up display market from the civil aviation sector, and sports and gaming applications. Moreover, rising penetration in the luxury car segment is expected to boost the demand for HUDs in this region. Furthermore, the region is anticipated to remain the largest market for HUDs.
 
Europe is the second-largest market, facilitated by the presence of the aviation and automotive manufacturing facilities. In Europe, a substantial portion of the demand for HUDs comes from the defense and aviation sectors; however, in the coming years demand from the automotive sector is expected to experience significant growth in the region. Safety regulations are of great concern in this region, which would likely to boost the growth of HUD sales in Germany, Italy, France, Belgium, and Russia. The growing popularity of SUVs and increasing adoption of HUDs in car manufacturing is anticipated to remain the key factor responsible for the fastest growth of this market in Europe.
 
Asia Pacific is anticipated to register the fastest growth in the coming years owing to rising disposable income, which has led to the growth of luxury car brands’ penetration in this region. At present, emerging economies such as India, China, South Korea, and Japan are driving the growth of the head-up display market in Asia-Pacific. China has highest number of HUD-equipped cars in Asia Pacific, as it hosts a large number of OEMs. Moreover, the low price of combiner HUDs is also expected to attract price-sensitive consumers in countries such as China and India. Additionally, Asia Pacific is one of the largest markets for mid-segment cars and HUD adoption in this segment is expected to increase with reductions in HUD costs. Currently, a large part of HUD demand comes from the aviation sector in Asia Pacific.
 
In the Middle East and Africa, HUD development can be ascribed to the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and South Africa. The key factors driving the growth of HUD market in MEA include the growth of the luxury car market, coupled with high demand from the defense sector. Saudi Arabia and the UAE have been seeing increases in defense spending during recent years. Countries in MEA are focusing on the modernization of their militaries, which in turn is expected to create demand for advanced military aircraft equipped with HUDs. In Latin America, the market is expected to observe strong growth in defense sector spending due to increasing focus on internal security. Furthermore, rapid growth of the luxury car segment is also likely to boost the HUD market in this region. In the coming years, increased awareness in countries such as Argentina, Chile, and Ecuador about enhanced safety using HUDs is anticipated to surge, thereby offering room for the growth of the market for head-up displays in this region.
 
Some of the key players offering HUDs globally are BAE Systems plc, Continental AG, Delphi Automotive PLC, Denso Corporation, Esterline Technologies Corporation, Johnson Controls Inc., Microvision Inc., Nippon Seiki Co. Ltd., Pioneer Corporation, Rockwell Collins Inc., Thales Group, and Yazaki Corporation Sckipio.
 

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