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Australia Jewellery Market Size, Trends, Growth & Future Outlook 2025-2033

The Australia jewellery market reached USD 3.1 Billion in 2024 and is anticipated to grow to USD 4.7 Billion by 2033, reflecting a CAGR of 4.2% from 2025 to 2033. Market growth is mainly driven by innovation in jewellery design, advanced manufacturing techniques, and the use of new materials that appeal to consumers seeking unique and modern pieces.
Published 12 November 2025

Market Overview

The Australia jewellery market was valued at USD 3.1 Billion in 2024 and is projected to reach USD 4.7 Billion by 2033, growing at a CAGR of 4.2% during the forecast period of 2025-2033. Market growth is driven by innovations in jewellery design, manufacturing techniques, and materials appealing to consumers seeking unique and contemporary styles. This market includes products like necklaces, rings, earrings, bracelets, and others crafted from gold, platinum, diamonds, and other materials, reflecting both ornamental and personal expression aspects of jewellery.

How AI Is Reshaping the Future of the Australian Jewellery Market:

  • AI-powered design tools are enabling jewelers to create highly intricate and customized jewellery pieces, enhancing personalization and customer satisfaction.
  • Integration of AI with augmented reality (AR) allows customers to virtually try on jewellery, improving online shopping experiences and reducing return rates.
  • AI-driven analytics help predict consumer preferences and optimize inventory management, cutting costs and increasing sales efficiency.
  • Government initiatives supporting digital transformation encourage jewellery businesses to adopt AI technologies for enhanced competitiveness.
  • AI assists in sourcing ethically and sustainably by tracing materials, supporting the market trend towards conflict-free and recycled components.
  • Collaborations between tech companies and jewellery brands are fostering innovative products that blend traditional craftsmanship with AI-enhanced techniques.

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Market Growth Factors

Rising disposable income significantly fuels the Australian jewellery market, especially among millennials and Gen Z consumers who are investing in luxury and fine jewellery. Increased employment and salary growth within Australia's burgeoning middle class have led to a marked demand for unique, high-quality jewellery inspired by social media and celebrity trends. This demographic shows a strong preference for designer and personalized pieces, reflecting a broader economic uplift that supports sustained market growth.

The expansion of e-commerce has revolutionized the jewellery sector in Australia by offering consumers enhanced convenience and access to extensive product ranges. Jewellery brands are investing in user-friendly platforms, virtual try-ons, and smooth purchasing processes, appealing especially to tech-savvy younger buyers. Flexible payment options and direct shipping further bolster online sales, enabling brands to reach a wider customer base beyond traditional physical stores.

A cultural shift toward luxury marks another key driver, with consumers increasingly viewing jewellery as both a status symbol and a valuable investment. The growing aspiration for high-end brands, rare gemstones, and exclusive designer collections is fueled by social media influence and celebrity endorsements. Australian shoppers now prioritize long-term value and personal expression in their purchases, which boosts demand for premium-quality jewellery.

Market Segmentation

Product Insights:

  • Necklace
  • Ring
  • Earrings
  • Bracelet
  • Others

Material Insights:

  • Gold
  • Platinum
  • Diamond
  • Others

Regional Insights:

  • Australian Capital Territory & New South Wales
  • Victoria & Tasmania
  • Queensland
  • Northern Territory & Southern Australia
  • Western Australia

Key Players

  • Lovisa
  • Mejuri
  • Missoma

Recent Development & News

  • June 2025: Museums Victoria launched the Gold Jewellery Acquisitive Prize, inviting Australian jewellers to submit creative work with prizes up to USD 20,000, emphasizing innovation around gold themes and fostering creative talents.
  • June 2025: Emma Pillemer launched her Coachella-inspired jewellry collection, 'Wonderland,' targeting international success and highlighting the importance of authenticity and niche marketing in expanding brand presence.
  • May 2025: Billionaire Brett Blundy introduced the premium jewellery brand Jewells, aiming to capture upscale market segments in the UK by opening seven stores, competing directly with brands like Mejuri and Missoma.

Note: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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