Published Wed, Sep 13th 2017
Asia Pacific is witnessing the highest growth in the global digital games market.
An electronic game played with the help of human interaction on user-interface electronic devices is known as a digital game. The digital devices such as TV, consoles, mobile displays, and PC monitors used to play games are known as platforms. On the basis of various different platforms a wide range of games can be designed. Digital games can be played once the required file is downloaded.
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Factors including increasing use of devices such as smartphones, laptops, and tablets for gaming purpose are expected to boost the global digital games market growth in the near future. In addition, growing interest and attraction towards games among young generation are also impact the growth of the market in a positive way. Other factors such as paymium and freemium subscription models are further anticipated to boost the global market growth in future. Digital games witness high demand as compared with core games, social games, and casual games. Moreover, support of virtual technologies in the digital gaming field will also increase the demand in the coming future. Additionally, adults playing digital games as a source of entertainment also contribute to the growth of the market. Technological advancements such as touch screen technology and easy availability of the games over the Internet positively impact the market growth. Other factors such as social media including Facebook, rising disposal income, and standard of living, increasing awareness of digital games for the educative purpose are increasing the demand of digital games in the market globally. On the other hand, factors such as piracy, excess memory utilization, and old version of OS are hampering the global digital games market.
On the basis of devices, the global digital games market is segmented as the personal computer, tablet, laptop, smartphones, notepad, and others. Smartphone segment is dominating the market due to its largest market share. These games include console games, social gaming, online games, and play station.
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Asia Pacific is witnessing the highest growth in the global digital games market. China is the leading market player in the region. In addition, developing countries such as India and Japan are anticipated to witness considerable market growth in the global digital games market.
Some major players dominating the global digital games market are Google Inc., GREE International Inc., Midway, Treasure Games, Konami, Bluepoint Games, Disney Entertainment, NetEase Inc., Gung Ho Online Entertainment Inc., Relic Entertainment, Nexon Co. Ltd., Electronic Arts Inc., Plain Villa Games, SNK Playmore Corporation, Ubisoft Entertainment S.A., and Activation Blizzard Inc. Other key players influencing the global market include Westwood Studios, Supercell Oy, Apple Inc., King Digital Entertainment, Black Isle Studios, Origin Systems, SCE Japan Studio, Square Unix, Facebook Inc., Telltale Games Inc., Popcap GamesTakeTwo Interactive, Capybara Games, DeNa Co. Ltd., Zynga Inc., Namco Bandai, Shanda Games Ltd., Sega, Tencent, NCSoft, Sony Corporation, Nintendo Co. Ltd., Failbetter Games, and Microsoft Corporation.
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