Australia Dietary Supplements Market Size, Share, Report 2025-2033

Market Overview

The Australia Dietary Supplements Market was valued at USD 3.59 Billion in 2024. It is projected to grow to USD 6.95 Billion by 2033, driven by rising health awareness, an aging population, and increased disposable incomes. The forecast period spans 2025 to 2033, with a CAGR of 7.62%. Demand is fueled by preventive healthcare trends, personalized nutrition, and consumer interest in both inner wellness and outer appearance.

How AI is Reshaping the Future of Australia Dietary Supplements Market

• AI enables the design of personalized supplements based on individual health profiles, genetic markers, and lifestyle, enhancing consumer satisfaction and efficacy.
• Integration of AI with at-home diagnostic kits allows real-time monitoring and adjustment of dietary supplement protocols, fueling data-driven preventive health.
• Subscription service models, powered by AI-driven recommendation systems, offer consumers customized monthly supplement deliveries, increasing loyalty and recurring revenues.
• AI-supported biotechnology advances contribute to innovations such as activated phenolics extraction, enhancing product potency in skin health supplements.
• Digital marketing powered by AI allows brands to target precise consumer segments such as millennials and Gen Z, leading to increased market penetration.
• AI assists in optimizing supply chains and raw material sourcing, addressing challenges from rising costs and regulatory compliance.

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Australia Dietary Supplements Market Growth Factors

Part of the reason behind growth in the dietary supplements market in Australia is the increasing health consciousness of the population, who use supplements to prevent health issues or to improve their immunity, energy, digestion and mental function. The health information promoted by social media and public campaigns has resulted in the uptake of multivitamins, probiotics, herbal blends and other supplements among Australian adults. The availability of health-related supplements in brick-and-mortar stores and on the internet has continued the trend by making them more accessible.

Australia's aging population partly causes supplement market growth and older people want supplements for joint flexibility, bone density, heart health, and cognition. Among the most popular supplements are calcium, omega-3 fatty acids, vitamin D, together with coenzyme Q10. The elderly also tend to combine supplements alongside other medications so they remain mobile, independent and healthy so the elderly demographic continues to be a large market for dietary supplements.

Busy living has also been associated with the high rates of dietary supplement usage in Australia, where Australians have busy work, family and private lives and may not eat well, skip meals and eat on-the-go. Multiple forms of supplements exist: multivitamins, energy supplements, protein powders and meal replacements. To accommodate a busy lifestyle, newer types take form as gummies, effervescent tablets, or ready to drink products. As lifestyle-related concerns persist, supplements are effective dietary interventions, fueling the market's growth.

Australia Dietary Supplements Market Segmentation

Product Type Insights:

• Vitamin and Mineral Dietary Supplements
• Herbal Dietary Supplements
• Protein Dietary Supplements
• Others

Form Insights:

• Tablets
• Capsules
• Powders
• Liquids
• Soft Gels
• Gel Caps

Distribution Channel Insights:

• Pharmacies and Drug Stores
• Supermarkets and Hypermarkets
• Online Channels
• Others

Application Insights:

• Additional Supplements
• Medicinal Supplement
• Sports Nutrition

End-Use Insights:

• Infant
• Children
• Adults
• Pregnant Women
• Old-Aged

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Key Players

• Abbott Nutrition
• Amway Corp.
• Bayer AG
• BioGaia Australia
• Blackmores Group
• Bulk Nutrients
• Lipa Pharmaceuticals
• Nature's Sunshine Products of Australia Pty Ltd
• NOW Health Group, Inc.
• Nu Skin Pacific
• Swisse Wellness Pty Ltd
• Vitaco

Recent Development & News

• March 2025: Australian brand Vincent launched a four-step beauty regimen in the U.S. market combining skincare with dietary supplements featuring activated phenolics extracted from Australian apples, targeting the "beauty from within" trend with claims of 93% absorption and broad health benefits.
• January 2025: Abbott introduced PROTALITY™, a high-protein nutrition shake tailored to adults on weight loss journeys, offering 30g protein, 25 vitamins and minerals per serving, low sugar, and low calories, focusing on muscle mass maintenance for GLP-1 medication users and bariatric surgery patients.
• July 2025: Nutritional Growth Solutions (NGS) entered an exclusive licensing partnership with The Healthy Chef®, an Australian wellness brand, to distribute 28 women's health products in the U.S. and Canada, expected to generate over USD 1.5 Million revenue in the first year.

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