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Published Tue, Sep 10th 2019

India Frozen Food Market 2019 Trends, Demand, Segmentation and Opportunities Forecast

Latest Research: 2019 India Frozen Food Market Report

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India Frozen Food Industry

New Study On “India Frozen Food Market 2019 Industry Analysis, Segment & Forecast ” Added to Wise Guy Reports Database

Market Segmentation

The Indian frozen foods market is studied for the retail and wholesale segment. Among these, the retail frozen food market in India is anticipated to lead the overall market and is expected to maintain its growth trajectory in the forecast period. Major factors driving the retail sector are growing consumer cravings, rising awareness towards the benefits of adopting frozen foods such as time and cost efficiency, and increase in selling points.

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Furthermore, rise in the number of working women, changing lifestyle, and fast-paced penetration of organized retail players are other factors contributing to the growth of the retail sector in the Indian frozen foods industry. Despite challenges faced by the cold chain industry, consumer demand and many new market entrants are two factors fostering the growth of the retail sector prevalent in the frozen foods market of India. Such new market entrants are expected to bring in new varieties of products in order to fulfill consumer demand.

Modern retail/trade has become a favored option of consumers as they can find a wide variety of products, quality, and convenient packaging. Moreover, modern stores are also known to provide space for better visibility and communication. Some of the topmost examples of modern retail stores in India include Easyday, Tesco, HyperCity, Spencer’s, DMart, and Food Bazaar which have extensive cold storage facilities and a massive collection of frozen foods.

The frozen food industry in India was previously limited to basic frozen vegetables and French fries. However, currently, there is an extensive range of products from fruits and vegetables to frozen meats and frozen snacking to full meal options available in the Indian frozen foods market. The Indian frozen food market is mainly segmented into frozen vegetables, frozen seafood, frozen snacks, frozen red meat, and frozen poultry. In developed countries, the demand for frozen food is high owing to the consumer preference towards frozen foods due to the ease of cooking them. However, in India, the consumption of frozen foods is still negligible. The Indian frozen foods market is dominated by selected national and regional players. Venky’s, Mother Dairy, McCain Foods, Innovative Foods, Al Kabeer, and Godrej Tyson Foods are few examples of the major players prevalent in the regional frozen foods market.

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